外貿(mào)干貨丨面對采購?fù)?，使用這5個催單話術(shù)，快速拿下訂單！（內(nèi)附開發(fā)信模板）

2023-09-01 10:47:009038

金九銀十一直以來都是采購?fù)?，九月多國將迎來重要?jié)日。與此同時，國外的幾個重大節(jié)日也將在下半年展開，這些節(jié)日的采購周期往往將持續(xù)幾個月。例如12月的圣誕節(jié)，雖然是12月的節(jié)日，但是圣誕購物旺季卻是從每年10月初至12月底。

對外貿(mào)業(yè)務(wù)員來說，下半年的業(yè)績怎么樣，就看能不能把握好這個采購?fù)尽：芏嗫蛻魰崆斑x定好自己下半年的供應(yīng)商，所以這個時候，跟單詢價客戶盡快促成訂單，將是外貿(mào)業(yè)務(wù)員最重要的工作環(huán)節(jié)之一。

今天和大家分享一些旺季催單話術(shù)，希望能夠幫助大家快速成單。

跟進(jìn)客戶的5個理由

公司有促銷活動

1. We're thrilled to give you a special offer on our +產(chǎn)品/產(chǎn)品系列.You can enjoy a discount up to xx% off. Please let me know if you need more details.

我們很高興為您提供我們的+產(chǎn)品/產(chǎn)品系列的特別優(yōu)惠。您可以享受高達(dá) xx% 的折扣。如果您需要更多詳細(xì)信息，請告訴我。

2. We've got good news for you: a special discount code for our +產(chǎn)品或型號.Please find it as below: XXX(列出具體細(xì)節(jié))It will be valid until+時間. Feel free to check out more details from us.

好消息，現(xiàn)在我們產(chǎn)品正在做活動，細(xì)節(jié)如下?；顒訒r間截止到X月X號。如需了解更多細(xì)節(jié)，請咨詢我們。

3. We wish if we can spare you a few minutes. Here is our super promotion sale. The discount is even up to 20% off. Feel free to reach out if you get interested.

我們希望您能騰出幾分鐘時間。這是我們的超級促銷活動。折扣甚至高達(dá) 20%。如果您有興趣，請隨時與我們聯(lián)系。

公司周年慶或清庫存

1. Our company is having an anniversary sale. By end of this month we are offering xx% off for all our products. Check out the latest catalog and advise if any of them are interested.

我們公司正在舉行周年慶促銷活動。到本月底，我們將為所有產(chǎn)品提供 xx% 的折扣。請查看最新的目錄冊，如有感興趣的請告訴我們。

2. We're celebrating the 10th of our company and we have a business sale for you. All products will be x% off. This discount will only be valid for x days. Kindly act quickly to enjoy the benefit.

我們正在慶祝公司成立 10 周年，我們有一個大促活動，所有產(chǎn)品都將享受 x% 的折扣。此折扣僅在 x 天內(nèi)有效。快行動起來享受福利吧。

3. We'd like to announce that we will be having a Clearance Sale. We will be offering up to x% discount on all the items of the attached list start from 開始日期 to 結(jié)束日期， It is on a first come first serve basis.

這是我們推出的清倉促銷活動。從開始日期到結(jié)束日期，我們將為所附清單中的所有商品提供高達(dá) x% 的折扣。先到先得。

工廠生產(chǎn)旺季，需要排單

1. Busy production is approaching , our factory is working at full capacity. The earlier you place the order, the sooner we can schedule the production plan.

繁忙的生產(chǎn)臨近，我們的工廠正在滿負(fù)荷生產(chǎn)。您越早下訂單，我們就能越早安排生產(chǎn)計劃。

2. Since it is peak season now, our factory is working at full capacity. If we can receive your order，confirmation by this week and arrange，production without delay during peak season.

因為現(xiàn)在是旺季，我們工廠的單子都排滿了。如你能這周確認(rèn)訂單，我們才可以及時安排訂單生產(chǎn)，避免任何延誤。

3. Please expedite, otherwise l am afraid that it may cause a delay.

請加快(確認(rèn)速度)吧，不然恐怕交期會有所延誤。

4. We highly appreciate if we can receive your order confirmation by this week, and arrange production without delay during peak season.

如果我們能在本周之前收到您的訂單確認(rèn)，我們將不勝感激，并且將在旺季期間立即安排生產(chǎn)。

原材料價格不穩(wěn)定

1. Sorry, I do not want to be sound pushy. But please you'll have to make decision soon as the material is undergoing major fluctuations.

抱歉，我不想催您。但請您盡快做出決定，因為原材料價格不穩(wěn)定，浮動很大。

2. We cannnot order the raw materials until deposit payment is received, so it is likely that we will miss this production date.

在沒收到訂單定金前我們沒法訂購原材料，所以我們很可能會錯過這個生產(chǎn)日期。

3. As the price of raw materials is going up recently, we kindly advise you to place your order without delay.

因為最近原材料價格一直上漲，我們想建議您盡快下單。

物流旺季，盡早下單避免排倉過久

1. Because of the busy production season, we need to queue for the available shipping space. Please make your decision as soon as possible to avoid further delay.

由于現(xiàn)在是旺季，我們還得預(yù)留時間排倉。請盡早做決定，避免進(jìn)一步延遲。

2. In order to make sure all the goods can be delivered as scheduled, can you please help send the final confirmation of the order by this week?It will help us to plan the productionproperly, thanks for your understanding.

為了確保所有貨物能如期送達(dá)，可否這周內(nèi)確認(rèn)訂單，這將有助于我們正確地計劃生產(chǎn)，感謝您的理解。

3. Because of the logistics peak season, it's extremely difficult time to get the truck and shipping space, Please make your decision as soon as possible to avoid further delay. thanks for your understanding.

由于物流旺季，貨車和艙位非常困難，請盡快做出決定，以免造成進(jìn)一步的延誤。感謝您的理解。

開發(fā)信怎么寫?

跟進(jìn)客戶的前提是要找到客戶，一封好的開發(fā)信對于開發(fā)客戶至關(guān)重要。開發(fā)信一定要突出自己的優(yōu)勢。如果你所能提供的和客戶現(xiàn)有的供應(yīng)商一樣，那客戶為什么要費(fèi)那么大的力氣換個供應(yīng)商呢？

所以你需要給客戶充足的理由，開發(fā)信要開門見山，直接告訴客戶你能給客戶帶來的好處，并且要有充分的令人信服的論據(jù)來支撐你的觀點。

以下這三種開發(fā)信，可以作為參考：

推薦新品

Hi xxx,

Good morning!

We are a candidate vendor for XXX company, currently we are serving XXXX，XXXX customers (先給2個大客戶的名字，最好是同目標(biāo)客戶時同類的). We have passed ISO9001, and our products has passed UPC certificate. We are very confident that you can rely on us as a capable vendor.

I am writing to introduce a new product to you. This product is targeting 產(chǎn)品受眾. The sales in XXX market have proven to be very successful. Within only 2 months, the sales have reached 100000 units. I noticed from your web site, that 目產(chǎn)品受眾 is one of your major clientele, so introduction of product XXX should be a big sales hit for you.

BTW, we have the samples ready. Do you want to evaluate this new product XXXX?

Best regards,

XXXXX

克服問題

Hi xxx,

Good morning!

I just visited your web site, and studied your customers’ feedback on your product XXXX. It sounds that your customers (390 customers remarked online) are demanding to: XXXXX 陳述一下客戶潛在的問題。

We have successfully helped 20 customers solved this problem. XXXXX(描述一下細(xì)節(jié)，給點具體的信息。不要太詳細(xì)，留個伏筆，下次再聯(lián)系他)

Very briefly about ABC Company, we have abundant experience serving XXXX，XXXX customers (先給2個大客戶的名字，最好是同目標(biāo)客戶時同類的。). We have passed ISO9001, and our products has passed UPC certificate. We are very confident that you can rely on us as a capable vendor.

May you give me a chance to present you more information on this? I will be glad to send you more detailed information upon your consent.

Best regards,

XXXXX

降低成本

Hi xxx，

Good morning!

We are a candidate vendor for XXX company, currently we are serving XXXX，XXXX customers (先給2個大客戶的名字，最好是同目標(biāo)客戶時同類的). I am writing to tell you, that we are able to cut your cost for XXX　item by 20%, thanks to the current break-through innovation on the production process.

The reduction in cost will not in any way influence the quality. We have passed ISO9001, and our products has passed UPC certificate.

What products are you currently purchasing? May I make an offer to you based on these items for you to compare?

Best regards,

XXXXX

走進(jìn)特易資訊，獲取外貿(mào)及服務(wù)動態(tài)

外貿(mào)干貨丨面對采購?fù)?，使用這5個催單話術(shù)，快速拿下訂單！（內(nèi)附開發(fā)信模板）

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走進(jìn)特易資訊，獲取外貿(mào)及服務(wù)動態(tài)

外貿(mào)干貨丨面對采購?fù)?，使用這5個催單話術(shù)，快速拿下訂單！（內(nèi)附開發(fā)信模板）

相關(guān)閱讀

推薦文章

化資訊為資本

關(guān)注或聯(lián)系我們

申請免費(fèi)試用

外貿(mào)干貨丨面對采購?fù)?，使用這5個催單話術(shù)，快速拿下訂單！（內(nèi)附開發(fā)信模板）